Denzel Lane

Vice President

After 15 years of managing the implementation, maintenance, and strategic direction of over 160 company store programs for a large mid-west distributor, Denzel brings a wealth of knowledge providing practical solutions for distributors and their company store clients.

Denzel’s background includes extensive e-commerce experience with a variety of platforms, storefront design, brand implementation, ERP platform integration as well as leading on strategy, structure, guidance, and analysis. He was part of the beta test group for the initial Facilisgroup/Brightsites integration and has been sought after for e-commerce advice by numerous Facilisgroup distributors.

Denzel’s knowledge base includes:

  • Facilis Syncore
  • Antera Aether
  • OMG/Brightstores
  • Shopify
  • Commercio
  • eBlox
  • Magento
  • Foundry Commerce
  • Orderforge
  • Cin7
  • Coupa
  • Fishbowl
  • ShopWorks
  • Artifi
  • ShipStation
  • Webflow

Denzel’s strategic approach to company stores and his technical aptitude allows him to provide practical solutions to complex company store challenges.

Originally from Wichita, Kansas, Denzel has called Marion Kansas home for the past 16 years. A canine lover, he shares his home through part-time fostering of unique large breed dogs such as Daniffs and Labrahounds. A consummate cynic, he also enjoys vintage Hitchcock films, Formula 1, all things technology, and the real-world application of it.